Ben Cashion

Cornerstone Coaching

CEO Coaching Lab

Developing coaches capable of advising leaders at the highest level.

12

Month Program

10

Coaches Max

Aug

Cohort Start

$10K

Investment

OVERVIEW

Built for coaches who already know the work — and want to go deeper.

The Cornerstone CEO Coaching Lab is a curated 12-month development experience for established executive and business coaches who want to deepen their strategic capability, integrate their faith with wisdom, and refine their coaching craft.

This is not an introductory program. It's designed for coaches who are already doing the work — and are ready to become the most capable, trusted advisor in the room.

WHO THIS IS FOR

Experienced coaches ready to operate at a higher level.

You have an active book of business coaching founders, CEOs, executives, or leadership teams.

You want to become a more capable and trusted strategic advisor — not just a better listener.

You're ready to deepen your craft through formation, not just information.

CORE PHILOSOPHIES

How we think about this work

01

CEO coaching requires more than coaching skill.

It requires the ability to think strategically alongside leaders navigating complexity, pressure, growth, and consequence — not just ask good questions.

02

Formation over just information.

The goal is not merely to learn new tools, but to become a more capable, trusted, and effective advisor. This lab is designed for formation.

03

Real-world operating experience matters.

The Cornerstone Coaching Model was built through decades of work with CEOs leading organizations through growth, transition, conflict, succession, and scale.

04

High-trust advisory work changes leaders.

The best CEO coaches become trusted strategic partners capable of helping leaders navigate difficult decisions, complexity, and personal pressure.

05

The quality of the room matters.

Every member is an established practitioner actively coaching leaders and contributing real-world experience to the conversation.

CURRICULUM

12-Month Roadmap

Every month features content delivery, Cornerstone tools and frameworks, and peer application.

01

The Role of the CEO Coach

Move beyond transactional coaching and become a trusted strategic advisor to CEOs navigating complexity, pressure, and growth.

02

Diagnostic Thinking

Identify root organizational and leadership issues using four foundational Cornerstone diagnostic tools.

03

Strategy 101

Learn the Cornerstone strategic planning framework for helping CEOs clarify, operationalize, and execute strategy effectively.

04

Leading at Scale

Use the "Five Tasks" framework by Stephen Graves to help leaders scale themselves and their organizations with clarity.

05

People, People, People

Equip CEOs to build stronger organizations by getting the right people in the right seats doing the right work.

06

Managing Me

An experiential process of self-reflection, evaluation, and goal setting that can later be used with your own clients.

07

Stewardship Changes Everything

A Cornerstone framework integrating faith, stewardship, leadership, and work into a more holistic approach to coaching.

08

Formation vs. Epiphanies

Sustainable transformation comes through formation and disciplined growth — not quick fixes and breakthrough moments.

09

Building a High-Value Coaching Practice

Strengthen the positioning, economics, and long-term sustainability of your coaching and advisory business.

10

AI Integration

Integrate AI into your practice while helping CEOs think strategically about AI within their organizations.

11

Operations 101

Help leaders create operational clarity, accountability, and organizational alignment so their teams can execute.

12

Building an Intentional Legacy

A guided legacy exercise helping leaders clarify the long-term impact of their work, leadership, and life.

PROGRAM STRUCTURE

What's included

Total Investment

$10,000

Paid in four quarterly installments of $2,500

12-Month Cohort

Starting August

Limited to 10 Coaches

Every member actively coaching leaders

Monthly Live Coaching Labs

Video calls with content, tools, and peer application

Case Study & Hot Seat Sessions

Real-world application with your peers

Private Slack Community

Extended conversations, resources, and peer support

APPLICATION

Three steps to apply

Space is limited to 10 coaches. Applications are reviewed on a rolling basis with final decisions by mid-July.

01

Written Application

Submit your written application online. Takes around 20–30 minutes and helps us understand your background, coaching practice, and goals.

02

Video Interview with Ben

Ben will reach out after reviewing your application to schedule a 60-minute conversation to get to know you and your practice.

03

Cohort Invitation

Acceptance notifications and payment instructions sent by mid-July. Cohort begins in August.